Let's talk about Sales Enablement

Since the launch of Open AI’s ChatGPT, artificial intelligence (AI) has been top of mind in all industries. Sales is no exception. But this has been a long time coming. Venture capital investment in AI has increased 13-fold in the last ten years. This has directly impacted the increase in computation capacity today—evident in the number of AI tools available for different use cases. In sales, representatives finally have the tools to take charge of their day-to-day operations.

Sales enablement is important. You need to have a strategy and processes in place to ensure that your sales team has all the tools, data, resources, and even content that they need in order to do their jobs well, because without sales, your business is toast. Sales enablement is only possible, however, when you have the right budget in place for it. That’s what we’re focusing on today. We’re going to talk about sales enablement budget planning, and the three crucial parts of the planning and allocation process you need to follow along with sales enablement budget best practices.

There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team, but there are some best practices and BDR strategies that can help ensure its success. First, it’s important to have a clear understanding of what your BDRs will be responsible for. What’s their primary Nurturing leads? All of the above? Once you know what their main focus will be, you can start to build out your team.

Throughout the development of your sales strategies, you will face certain blockages. These can inhibit progress on your projects and must be dealt with immediately. What do we do when we are stuck at a river? We build a bridge. A sales enablement charter, like a bridge, can elevate you above these issues and allow you to continue working effectively. A sales enablement charter ensures that sales reps have the information and resources they need to sell effectively.

Sales and marketing teams have always had to collaborate in order to create a successful product. Since considerable sales and marketing teams use Google Drive, this collaboration process has become much more convenient. By sharing documents on Google Drive, sales and marketing teams can keep track of all the latest updates in one place. This allows them to work more efficiently and effectively together. However, there may be times when you need to import or export a document from Google Drive.

A one-pager is a document that gives a high-level overview of something, usually one topic. One-pager can be used for just about anything - from summarizing an event to giving an overview of a company or product. The key is to tailor the one-pager to its intended audience. That means prioritizing the design and content based on what is most important to them. For example, in the business world, one-pagers are typically heavy on text and light on graphics.

How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study? If you’re making a wild guesstimate, trust us—you’re not alone. It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.

Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal. On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.

Marketers, Sales managers, and product managers: Do you feel like you’re always behind the eight ball? Like you can never quite catch up? Like you spend more time firefighting than actually doing your job? If so, read on. Because we have some tips that just might help save your sanity. We all get a lot of emails. In fact, according to recent studies, the average person gets over 100 emails per day (!