How Video Can Support Your Sales Enablement Strategy When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.
How to Create Effective SEO Content Briefs: Tips and Best Practices Content creation can feel like a game of telephone. Without the right process in place, it’s easy to lose track of what an article’s original intent was, and that can severely affect your efforts to generate solid content and rank on page #1. Further, without the right context for your piece, you won’t be able to strengthen it with top keywords, internal links, and other SEO tricks and techniques. While a regular content brief can capture the spirit of a piece and provide essential context, an SEO-focused content brief is geared towards getting to the front page of Google, with all the bells and whistles required.