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Sales prospecting can be a daunting task, but it’s important to find potential customers that will be of long-term value to your business.
According to Hubspot, sales emails are 40 times more successful at scoring conversions than Twitter or Facebook.
When it comes to sales prospecting, email is one of the most important tools at your disposal. However, it can be tough to get your sales emails opened, but it’s even tougher to make a sale without them.
A good email can help you warm up a prospect and give them a better understanding of your company and what you have to offer. If they don’t open it, the deal is as good as dead.
Therefore, crafting the perfect email, that gets opened, can be tricky. That’s why we’ve put together a few templates that you can use to get started, and some tips and best practices to help you win conversions.
This email is designed for people who you have no previous relationship with. It’s the perfect way to introduce yourself and your company, and start building a rapport.
Hi there! I know you're busy, so i'll make this quick. I'm [Name] and I work for [Company name] that specializes in [X, Y and Z]. I came across your business while I was doing some research, and I thought you might be interested in what we do. I would love to chat with you about how we can help you achieve your goals. If you're interested, I'd love to give you or a colleague a 20-minute demo. Would [date and time] work for you? Feel free to suggest a better time slot. Thanks, [Name]
This email is for people who you have some sort of relationship with, whether it’s through a mutual connection or previous interaction. This email should be tailored to that specific relationship.
Hi [Name], I hope all is well! I was just thinking about you and wanted to check in. I know you're busy, so I'll keep this short. I just wanted to let you know that we're doing [product/service] at [company name] and I thought you might be interested. Our company specializes in [X, Y and Z] and I think we could really help you out. If you're interested in learning more, I would love to chat with you. Please let me know if [date and time] fits into your calendar, if not, feel free to suggest a better time. Warm Regards, [Name]
This email is for people who you haven’t talked in a while, but have had some sort of previous interaction with. It’s a great way to get back on their radar and see if they’re still interested in what you have to offer.
Hi [Name], How have things been with you? Hope it's going well on your end. I was just thinking about you and wanted to check in. I know it's been a while since we've talked, but I wanted to let you know that we're doing [product/service] at [company name] and I thought you might be interested. Our company specializes in [X, Y and Z] and I think we could really help you out. If you're interested in learning more, I would love to chat with you. Please let me know if [date and time] fits into your calendar, if not, feel free to suggest a better time. Warm Regards, [Name]
This email is for people who have been referred to you by a mutual connection. This is a great way to start building trust and credibility because you already have a shared connection.
Hi [Name], Hope you're well! John Doe told me that you might be interested in [product/service] and I wanted to reach out. Our company specializes in [X, Y and Z] and I think we could really help you out. If you're interested in learning more, I would love to chat with you. Please let me know when would be a good time to schedule 30 minutes to talk some more about this. Thanks, [Name]
This email is for people who you’ve already talked to, but haven’t been able to close the deal with yet. It’s a great way to stay top of mind and keep the conversation going.
Hi [Name], I hope all is well! I wanted to follow up with you about our previous conversation. It sounds like you're interested in [product/service] and it felt like our product could help address your pain points. I am attaching some documents to help you gain a better understanding of how we can help you. Please let me know if you have any questions. Otherwise, I look forward to talking with you again on [date and time]. Thanks, [Name]
Use our guide to find out How to use HubSpot for Sales and explore some of the best of practices for sales prospecting.
Sales prospecting email templates can be extremely helpful in getting your message across, but only if they are opened. Here are a few tips to help increase your chances of having your email opened:
The subject line is the first thing prospects see when they receive your sales email. If it’s not interesting or relevant, they’re likely to delete it without even reading it. To make sure your sales emails are opened, use a catchy subject line that catches the reader’s attention and makes them want to learn more.
Prospects are busy people, so they’re not likely to read a long, drawn-out sales email. Keep your message short and sweet, and to the point. If you can get your point across in a few sentences, that’s even better.
Personalizing your sales email can go a long way towards getting it opened and read. Add the prospect’s name (if possible) to the subject line and start the email with a friendly greeting. If you have any information about the recipient, such as their company or industry, be sure to mention it in the email.
You can also personalize the message by identifying your ideal persona and customizing the template according to their specific needs.
Here’s a template on how to create a persona profile to get you started.
Your sales email should offer something of value to the recipient. Whether it’s a discount, exclusive content, or valuable information, make sure there’s something in it for them. If they see no benefit in reading your email, they’re likely to delete it.
If a prospect isn’t interested in your sales email, you don’t want them to feel trapped. Include an unsubscribe link at the bottom of every email so they can opt-out if they wish. This will not only prevent them from feeling resentful, but it will also keep your list clean and up-to-date.
When composing an email, it’s important to keep in mind the needs of your recipient. However, you also want to make sure that your email is well-designed and eye-catching.
Here are four tips for using email templates:
Customize the template to fit your needs.
Make sure the design is clean and easy to read.
Write a catchy subject line that will stand out in the user’s inbox.
Personalize the content as much as possible to make it feel like it was written just for them.
Check out our Product Messaging Framework to find out better ways of customizing your marketing messages.
Sales email templates can be a great way to increase your sales productivity. By using templates that have proven to be successful in the past, you can increase your chances of making a sale. However, when writing your next email, remember these best practices and keep them in mind while making changes on-the-fly.
You can pick and choose any of the templates above and customize them for your targeted audience.
Make sure to personalize each template to match the recipient, and be sure to test different versions to see what works best for you. With a little bit of effort, you can find the perfect sales email template for your needs.
Discover Sales Playbook Insights from 3 Sales Leaders to learn more about how to scale your sales prospecting habits.
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