in Marketing, sales, sales enablement , Content development Sales Prospecting Email Templates Sales prospecting can be a daunting task, but it’s important to find potential customers that will be of long-term value to your business. According toHubspot, sales emails are 40 times more successful at scoring conversions than Twitter or Facebook. When it comes to sales prospecting, email is one of the most important tools at your disposal. However, it can be tough to get your sales emails opened, but it’s even tougher to make a sale without them.
in Sales enablement , Sales , Marketing Sales Enablement Buyers Guide As a marketing leader, it’s critical to enable your reps with the right tools. These tools should support the team— and their skill set—to win more sales and excel at their job. With so many sales enablement platforms on the market, though, how do you determine which one is right for your business? There is an abundance of different types of sales enablement tools and plenty of individual options in each product category.
in Marketing , Sales , Sales enablement , Content planning , Content development How to align Sales and Marketing for sales enablement Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue. And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.