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Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to be on your plate. It’s also important because you need to know who owns certain tasks, or it’s easy for different departments or team members to end up arguing over who exactly is responsible for specific responsibilities. Sales enablement feels like a prime example. As it’s the process of getting the sales team helpful info, resources, and tools to increase sales, there can be a lively debate about who exactly owns it.

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale. Do customers love your pricing? Are your products or services higher-quality, with unique features? Or maybe you’re known for outstanding customer service and fast response times. People make buying decisions based on a number of different factors, but your best chance at driving the conversion is knowing how to leverage value-based selling to get them to purchase from you.

Sales enablement is a crucial piece of the puzzle when it comes to achieving revenue success. As the name suggests, sales enablement is all about giving your sales team the tools they need to be successful. While there are many different components that make up a successful sales enablement strategy, one of the most important is data. After all, data tells the true story about your business. It helps you understand what’s working and what isn’t, identify areas for improvement, and make better decisions moving forward 💪 📈

With Google Drive, it’s easy to manage all types of files and content, including videos. But sharing in Google Drive has some idiosyncrasies! Here’s how to share videos on Google Drive: There are several ways to do it: Share by email within Drive – with specific permissions Share with a link in your email program – with specific permissions Share by link publicly How you share it is based on what you want to accomplish.

As a marketing leader tasked with driving sales and revenue, how you integrate with the Sales team and support their responsibilities seriously impacts your success. No surprise there. But, what if support a single Sales team really means supporting multiple teams at the same time? Traditionally, there are two distinct approaches to sales: inside sales and outside sales. To muddy the waters, these simple names can have different meanings to different people:

How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study? If you’re making a wild guesstimate, trust us—you’re not alone. It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.

Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal. On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.

How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

Marketers, Sales managers, and product managers: Do you feel like you’re always behind the eight ball? Like you can never quite catch up? Like you spend more time firefighting than actually doing your job? If so, read on. Because we have some tips that just might help save your sanity. We all get a lot of emails. In fact, according to recent studies, the average person gets over 100 emails per day (!

“The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.” Brent Adamson (Gartner) Buyers are generally overwhelmed with options. They find themselves struggling between multiple choices, and spend too much time and energy understanding who’s offering what, and what will work best. How can we make our buyer’s job easier? 🤔 One solution is to create custom buyer experiences to target the specific pain points of each customer and show how we address exactly the problem they’re trying to solve.