How to Optimize Content for Maximum Conversion: 10 Proven Strategies You’ve already spent hours creating great content for your audience. But as a marketer, you know that creating content is the beginning of the process. Now you need the content to convert your visitors to customers. However, that’s challenging to achieve. The goal of content marketing is simple: create high-quality content that attracts visitors and converts leads to paying customers. But with the buyer’s journey so drawn out, it could take months to get the desired results.