Let's talk about Marketing

You’ve already spent hours creating great content for your audience. But as a marketer, you know that creating content is the beginning of the process. Now you need the content to convert your visitors to customers. However, that’s challenging to achieve. The goal of content marketing is simple: create high-quality content that attracts visitors and converts leads to paying customers. But with the buyer’s journey so drawn out, it could take months to get the desired results.

There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team, but there are some best practices and BDR strategies that can help ensure its success. First, it’s important to have a clear understanding of what your BDRs will be responsible for. What’s their primary Nurturing leads? All of the above? Once you know what their main focus will be, you can start to build out your team.

Throughout the development of your sales strategies, you will face certain blockages. These can inhibit progress on your projects and must be dealt with immediately. What do we do when we are stuck at a river? We build a bridge. A sales enablement charter, like a bridge, can elevate you above these issues and allow you to continue working effectively. A sales enablement charter ensures that sales reps have the information and resources they need to sell effectively.

Sales and marketing teams have always had to collaborate in order to create a successful product. Since considerable sales and marketing teams use Google Drive, this collaboration process has become much more convenient. By sharing documents on Google Drive, sales and marketing teams can keep track of all the latest updates in one place. This allows them to work more efficiently and effectively together. However, there may be times when you need to import or export a document from Google Drive.

A one-pager is a document that gives a high-level overview of something, usually one topic. One-pager can be used for just about anything - from summarizing an event to giving an overview of a company or product. The key is to tailor the one-pager to its intended audience. That means prioritizing the design and content based on what is most important to them. For example, in the business world, one-pagers are typically heavy on text and light on graphics.

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point different users fit into each. And you probably have an established process, so reviewing that will be incredibly helpful and save everyone a lot of time and testing. In order to help you create a stronger marketing and sales funnel upfront that converts more, we’re going to go over how to design a perfect marketing sales funnel design that will make every department happy.

As a marketing leader, it’s critical to enable your reps with the right tools. These tools should support the team— and their skill set—to win more sales and excel at their job. With so many sales enablement platforms on the market, though, how do you determine which one is right for your business? There is an abundance of different types of sales enablement tools and plenty of individual options in each product category.

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue. And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.

Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to be on your plate. It’s also important because you need to know who owns certain tasks, or it’s easy for different departments or team members to end up arguing over who exactly is responsible for specific responsibilities. Sales enablement feels like a prime example. As it’s the process of getting the sales team helpful info, resources, and tools to increase sales, there can be a lively debate about who exactly owns it.

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale. Do customers love your pricing? Are your products or services higher-quality, with unique features? Or maybe you’re known for outstanding customer service and fast response times. People make buying decisions based on a number of different factors, but your best chance at driving the conversion is knowing how to leverage value-based selling to get them to purchase from you.