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Missed deadlines, sloppy content, and playing constant catch-up with freelance writers are signs that your project management is non-existent. As a result, your team’s efficiency and content production take a hit. As a content manager, juggling multiple freelancers can be a tiresome task. There are many ways in which you can streamline this process—from using project management tools to giving writers access to internal marketing collateral. In this article, we’ll explore eight tips from those who’ve been where you are so that you can meet deadlines, maintain content quality, and keep your content production on track.

Every content manager we’ve spoken to has one issue with production: terribly written first drafts. Does this sound familiar to you? Then you’re not alone. It boils down to a lack of standardized content production processes. The production process is tedious, and that only worsens if you don’t have the right systems in place. To avoid this, create a solid content production workflow, and incorporate a key ingredient to set your strategy into motion: the content brief.

Google’s front page is a battleground. With more and more companies prioritizing SEO as a marketing channel, competition is only getting tougher. It’s no longer enough to just have a great product page or well written blogs. Content hubs are one of the best ways to cut through the noise and distinguish your business from the rest, both to your customers and to Google’s algorithm. Why? Great SEO content hubs provide excellent user experience, invaluable linking opportunities to strengthen your site, and a chance to revitalize your existing content into top-performing pieces.

As more companies understand the ROI of content, every single one wants to increase their content production. However, not all of them can create content at scale, as they lack the in-house resources to achieve this. While outsourcing has emerged as the solution and hiring external writers is the norm, we know how complicated the process can get. Finding the right writer becomes a huge challenge, from lack of communication to inconsistent writing quality.

Since the launch of Open AI’s ChatGPT, artificial intelligence (AI) has been top of mind in all industries. Sales is no exception. But this has been a long time coming. Venture capital investment in AI has increased 13-fold in the last ten years. This has directly impacted the increase in computation capacity today—evident in the number of AI tools available for different use cases. In sales, representatives finally have the tools to take charge of their day-to-day operations.

Have you ever been a buyer and felt like bashing your head into the keyboard just trying to make a purchase? This can be true for any industry (buying my first car felt like an introduction to torture), but it’s particularly common in B2B and especially SaaS brands. The B2B buyer’s journey is naturally longer than most B2C journeys, but the reality is that marketing and sales funnels aren’t actually helping that— they’re making it worse.

7 Sales Content Strategy Examples That Boosted Annual Revenue Is your sales team struggling to generate leads and bring in revenue? Maybe it’s the way they conduct the conversation. Or maybe, they don’t have the right assets to encourage a conversion. In this case, content marketing can be the answer. Typically, sales and marketing teams aren’t aligned because marketing wants brand awareness, and sales want leads. But, by creating middle and bottom funnel content—they both win.

When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.

Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

Google Drive is probably the most frequently used content management tool. I’m sure that’s no surpise to you 😎. From our perspective, sales teams are the ones constantly creating and sharing your Google Drive files with your prospects to move them towards conversion (closed-won!). The challenge is, that sharing your sales content in google docs, slides, or sheets can give a messy experience for the reader/viewer. The login requirements, the menus, and all the options hanging around just make it…not cool.