How to Build a Robust Content Calendar with Google Sheets If you’re using a spray-and-pray approach to content marketing and hoping to get the desired results, spoiler alert: you’re doing it wrong. This approach wastes precious time that could be spent driving actual impact and wastes resources that are already hard to come by. But if you want to operationalize your strategy and give it a structure, a content calendar is the perfect tool to help you do that. There are many free tools like Google Sheets that you can use to get up and running in no time.
11 Solid Strategies for Creating High-Converting Product Pages Product and marketing teams pour their hearts and souls into creating an incredible product line-up and a go-to-market strategy. But if the money-making pages, a.k.a. your product pages, don’t give potential customers what they want, it’ll cost you thousands of dollars and negatively impact your bottom line. A terribly designed product page does three things: Creates a negative user experience Increases bounce rates Reduces conversion rates So, if you don’t give users what they want, they won’t think twice before navigating away from your website.
How to Plan Your Content Marketing Budget Like a Pro Budgeting for content marketing can be a task. You’ve got limited resources and increasing pressure from leadership to show results. It’s enough to make any marketer’s head spin. But what if I told you that you’re not alone? Many marketing leaders out there are dealing with the same fears and uncertainties when it comes to allocating a budget for content marketing. Maybe you’re worried that you won’t have enough budget to execute a successful content marketing strategy, or perhaps you fear that you’re wasting your budget on ineffective tactics.
Is There Really Such a Thing as Sales Enablement? Sales enablement is a priority for many businesses right now, to the point where it’s almost a buzzword. There are tools, strategies, and even entire job roles in businesses' dedicated exclusively to sales enablement. But is there really such a thing as sales enablement? The answer is both yes and no— sales enablement exists as a goal, and there are plenty of tools and resources designed to help with that.
Content Marketing SEO How To: Resource Pages Resource pages should exist to help buyers buy, or users help themselves. They can also be a boon to SEO efforts if done correctly. Why else would we put these resources on our websites? The truth is, however, resource sections are often an afterthought. Over time, they can become the junk drawer of our websites. By defining our objectives and understanding what we can accomplish with resource sections, we can structure the best resource page possible.
How to track documents in HubSpot Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.
9 Reasons to Rebrand (& How to Justify It!) Rebranding is a big deal. Whether you’re only changing your brand’s visual look and logo or you’re going for a total rebrand (complete with new messaging, audience focuses, unique selling proposition, and maybe even an actual new brand name), you’re making intentional changes that can impact how users may perceive you. Any kind of rebranding is a high-stakes activity. It also is often expensive and time consuming, even if you’re doing a smaller revamp instead of a complete overhaul of your brand.
Rebranding: How to Streamline The Internal Rollout Process When you’re going through a rebranding process, you need to get your internal team on board. While that may not sound as difficult as developing a rebranding strategy and revamping your brand (however extensively), it can actually be a significant challenge for plenty of businesses. Simply put: If your own team doesn’t buy into your rebrand, your customers won’t, either. Everyone needs to commit to it, and that may mean selling the new branding to your internal team members much like you will your customers.
How to Update Your Assets During a Rebrand Rebranding is exciting. It’s also a lot of work, and while most of the attention goes into the effort of the rebrand itself, what comes after can be just as overwhelming and time-consuming. We’re referring specifically to updating all of your assets after a rebrand. There are so many aspects of your business’s asset inventory spread across multiple channels, which may include videos, podcasts, brochures, blog posts, mobile apps, website presence, directory listings, autoresponder email campaigns, and more.
How to Pick an Agency for Rebranding How to Pick an Agency for Rebranding Rebranding is no easy task. It’s like a home renovation project: It’s expensive, time consuming, requiring some destruction and revamp, and it can even be a little messy. As a result, it’s common for businesses to consider working with a rebranding agency to help with the task at hand. A rebranding agency is unbiased, they’re experienced, and they know exactly how to get the job done.