Marketing

Avoid the Endless Loop of Docs that Sales Ignores

“I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.”

This is something we …

4 Case Study Examples (& Reviews) You Need to See

Case studies are an invaluable marketing and selling tool. Most customers love seeing concrete data when they’re in the consideration stage of the …

Crafting Email Pitches & Sales Scripts that Work

A critical part of most sales development representatives (SDRs) jobs involves prospecting. They’ll find new leads, and may even start the initial …

Content Velocity - Building a case for more content

If you are a marketer creating content – especially for SEO – you intuitively know that you need more content.

But, how much more content …

12 Tips for a Successful Sales Enablement Rollout You Can’t Miss

As companies understand the importance of sales enablement, they invest more time and resources to set up a robust sales program. There are always …

How To Measure Your Sales Enablement Efforts | Content Camel

Sales enablement is a term you may have heard bandied about in recent years, but what does it actually mean?

Quite simply, it’s the process of …

Battlecard Templates 101: What Are They & How to Create Them

Today’s buyers are well-informed, and their research goes beyond comparing product features. They want to know what sets your offer apart and …

How to Offer Sales Enablement Services as an Agency in 2024

Buying journeys have become complex. As more buyers get involved, sales reps find it harder to close more deals faster. This is one of the reasons why …

Best Way To Organize Marketing Folder Structure

If you’re a marketer, you already know the feeling: you need the latest one-pager right now, and instead you’re digging through five …

How to create a compelling case study

Case studies can be powerful selling tools for B2B and SaaS brands. They give you an opportunity to show what your products or services can really do, …