Let's talk about Marketing

You searched for “Highspot alternative” – so I’m guessing one of these is true: You evaluated Highspot, saw the pricing, and realized it’s built for a different size company than yours You’re on Highspot and the merger with Seismic has you rethinking your options You’re building your sales enablement stack for the first time and want to understand the landscape All three are valid. And all three lead to the same core question: What do you actually need from a sales content management tool, and how much should you pay for it?

Here’s a scenario I hear about all the time: Your marketing team spent three months evaluating sales enablement platforms. You picked Seismic because it checked every box on the RFP. Then implementation started. And kept going. Four months in, you’re still configuring content workflows. Your reps haven’t touched it. Your CMO is asking why the tool that was supposed to help sales find content is itself impossible to find value in.

On February 12, 2026, Highspot and Seismic – the two biggest names in enterprise sales enablement – announced they’re merging. The combined company will operate under the Seismic brand, controlled by private equity firm Permira. If you’re a customer of either platform, or you were evaluating one of them, you probably have questions. I have opinions. And if you’re running a small or mid-size team that was already feeling the squeeze from enterprise enablement pricing, this merger changes the calculus significantly.

Here’s the problem with most homepage messaging You spent weeks getting your homepage redesign shipped. The design is clean, the layout is sharp, the team signed off on the copy. But here’s what nobody tells you: the headlines you wrote are probably focused on you, not your buyer. And that’s exactly why visitors are bouncing. Most homepage headlines fall into the same trap. They describe what the product does. They list features.

In a world overflowing with options, it’s easy to get caught up in the race to add more features, more bells and whistles. But let’s pause for a moment and ask ourselves: What truly matters to our customers? Shifting the Spotlight to the Customer We often focus on what we think is impressive about our product – the cutting-edge technology (AI cough cough), the innovative features, the fancy design (rebrand! cough cough).

We were going to kickoff this newsletter with an exploration of AI hype and haters – all the bad press lately – and review the Hype Cycle curve that we’re in, but TikTok just launched their fake people and influencers capability. So. Let’s. Start. There. AI Bots are Coming For Your Screens In the you-knew-it-was-coming-but-not-quite-yet category, Tiktok just broke the Internet a bit more with their launch of AI generated (aka fake) people and AI generated influencers (aka attack of the clones).

Picture this: you’re on a call with a promising lead. The conversation flows smoothly, and you’re confident you’re about to close the deal. One second later, the prospect objects—one you’ve never heard of before. What was turning out to be a good sales call, soon turns into a mess as you struggle to offer a convincing response while watching that deal slip away. If this sounds too familiar, you’re not alone.

A datasheet is a technical document that provides detailed information about a product or service. It offers a concise way to let prospective customers learn about your company’s offer and evaluate if it’s the right option. Whether you’re showcasing a new product or service, a datasheet can go a long way in concisely communicating your offer. The best ones usually follow best practices to make sure they’re effective. In this article, we’ll discuss the benefits of using datasheets, 11 elements to craft an effective one, and tips to nail it on the first go.

B2B and SaaS sales teams know exactly how important a strong sales deck is. An effective sales deck will take key decision-makers through everything they need to know about doing business with you, including the deal currently on the table, how your product or service can benefit them, and why they need to choose you instead of a competitor. So much time and effort goes into prospecting and nurturing leads, you don’t want to fumble the ball at the last minute with a not-strong-enough sales deck.

Sales reps are no strangers to cold calls that result in rude encounters and low conversion rates. Search any online forum, and you’ll see people complaining that they’re tired of all the “pitch slaps” and wish sales reps left them alone. As much as people seem to hate it, cold calling is not dead. A Rain Group report found that 70% of sellers successfully connect with potential buyers via phone. This is especially true if you sell to higher-level executives like Vice Presidents or C-suite executives.