How a data-driven sales enablement strategy can benefit your team
Sales enablement is a crucial piece of the puzzle when it comes to achieving revenue success. As the name suggests, sales enablement is all about giving your sales team the tools they need to be successful.
While there are many different components that make up a successful sales enablement strategy, one of the most important is data. After all, data tells the true story about your business.
It helps you understand what’s working and what isn’t, identify areas for improvement, and make better decisions moving forward 💪 📈
Resource Centers Suck the Life Out of Content
At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer.
So why is that?
Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:
How to Build a Free Pricing Calculator
When you really break it down, helping buyers buy is really what your marketing site is all about, right?
That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space).
On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.
How To Share Videos On Google Drive
With Google Drive, it’s easy to manage all types of files and content, including videos.
But sharing in Google Drive has some idiosyncrasies! Here’s how to share videos on Google Drive:
There are several ways to do it:
Share by email within Drive – with specific permissions Share with a link in your email program – with specific permissions Share by link publicly How you share it is based on what you want to accomplish.
How To Reduce the File Size of a PDF
So you have a PDF file that’s just a little too big (or really too big!) to send over email. Or upload.
What do you do?
Luckily, there are several ways to compress a PDF file without sacrificing quality:
Compress the file using Adobe Acrobat Pro Compress it on your computer Compress the file using an online compression tool. Compress it on WinRAR. So, there a number of ways to reduce file size, but some methods are more effective than others.
New reality: Inside vs Outside Sales
As a marketing leader tasked with driving sales and revenue, how you integrate with the Sales team and support their responsibilities seriously impacts your success.
No surprise there.
But, what if support a single Sales team really means supporting multiple teams at the same time?
Traditionally, there are two distinct approaches to sales: inside sales and outside sales. To muddy the waters, these simple names can have different meanings to different people:
90 Day Director Of Marketing Checklist
New directors of marketing can face serious uphill battles as they step into their new role. Every company and product is different, and so your techniques and strategy will need to adapt as well.
Whether you’re working in an industry that’s totally new or so familiar you know it like the back of your hand, there are certain key steps to take when beginning your role as the director of marketing.
Get Strategic with your Marketing Resource Center
If you’re anything like me, then you probably have a few favorite websites that you visit on the regular. Whether it’s to get the latest insights on the best sales enablement tools, get tips on How to create a one pager for sales, or to keep in tune with some marketing inspiration.
These pages and sites provide valuable information that visitors want to access when they are browsing. Moving beyond just a simple blog, resource centers on your marketing site serve as the gateway to all the great content you’re serving up.
6 Sales Content Analytics Metrics Marketers Need To Track Success
How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study?
If you’re making a wild guesstimate, trust us—you’re not alone.
It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.
8 Must-Have Features To Manage Content Using A Sales Enablement Tool
Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal.
On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.