Let's talk about Content Planning

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point different users fit into each. And you probably have an established process, so reviewing that will be incredibly helpful and save everyone a lot of time and testing. In order to help you create a stronger marketing and sales funnel upfront that converts more, we’re going to go over how to design a perfect marketing sales funnel design that will make every department happy.

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue. And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.

Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to be on your plate. It’s also important because you need to know who owns certain tasks, or it’s easy for different departments or team members to end up arguing over who exactly is responsible for specific responsibilities. Sales enablement feels like a prime example. As it’s the process of getting the sales team helpful info, resources, and tools to increase sales, there can be a lively debate about who exactly owns it.

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale. Do customers love your pricing? Are your products or services higher-quality, with unique features? Or maybe you’re known for outstanding customer service and fast response times. People make buying decisions based on a number of different factors, but your best chance at driving the conversion is knowing how to leverage value-based selling to get them to purchase from you.

Sales enablement is a crucial piece of the puzzle when it comes to achieving revenue success. As the name suggests, sales enablement is all about giving your sales team the tools they need to be successful. While there are many different components that make up a successful sales enablement strategy, one of the most important is data. After all, data tells the true story about your business. It helps you understand what’s working and what isn’t, identify areas for improvement, and make better decisions moving forward 💪 📈

When you really break it down, helping buyers buy is really what your marketing site is all about, right? That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space). On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.

How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study? If you’re making a wild guesstimate, trust us—you’re not alone. It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.

I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

Great marketing is all about finding the right balance between unique, compelling messaging and creating a consistent brand. Constantly striving to deliver both unique messaging that will resonate with your target audience and also a repeatable, adaptable framework from which to build those messages is tough. That’s where the best marketing templates and sales templates can be a game changer. But you can’t just use any template. Creating templates for messages that you plan to send to every prospect may save you time, but if they never even open your message, your time is wasted.