Avoid the Endless Loop of Docs that Sales Ignores “I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.” This is something we hear far too often when marketers talk about content usage internally. When you add shared drives and terrible content management systems to the mix, that problem only gets worse with time. If you want to create a system that stops your content from going into the endless abyss of your shared drive, this guide is for you.
Content Velocity - Building a case for more content If you are a marketer creating content – especially for SEO – you intuitively know that you need more content. But, how much more content do you need? What kinds of content? More importantly, who’s going to create it? You probably need to get more budget to hire external writers or maybe even a new full-time writer! How can you create a business case for content creation that will get approved?
A Product Messaging Template for Repeatable Product Messaging Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.
How to create a compelling case study Case studies can be powerful selling tools for B2B and SaaS brands. They give you an opportunity to show what your products or services can really do, how they work, and the long-term impact that happy customers get after the work is done. Strong, compelling case studies can set you apart from the competition and help potential customers understand what to expect when working with you. As an added bonus, they can also be optimized for SEO and provide you with plenty of original data that you can leverage as an expert in your field.
How to Develop a Sales Content Strategy Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule? The best of the best recognize the impact of content strategy on their content production, and there’s plenty of room for improvement for everyone else.
The Ultimate Guide to Crafting Effective Sales Enablement Content If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you. This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale. Let’s start with understanding what sales enablement content is. What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.
How to Create a Better Sales Onboarding Plan and Process Your sales onboarding plan may be the reason why your reps are not meeting their targets. A recent study by Spekit surveyed 500 people and found that 47% of salespeople quit their job because of poor onboarding and training programs. That’s because most companies rely on ineffective or outdated onboarding methods that don’t properly prepare new sales reps for success. If you want to make sure your sales team doesn’t become another statistic, it’s important to invest in a good sales onboarding plan and process.
How to create a Sales One Pager If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales enablement toolkit. If you’re expanding on your existing resources, there’s always an opportunity to build a one pager sales pitch that’s just a little bit better.
How to use HubSpot for Sales - 11 Winning Ways 💪 Hubspot offers a Sales Hub for small businesses as well as enterprise-level organizations. Offering free and premium plans for its Sales CRM, it caters to any and all business requirements (probably including yours!). HubSpot is built around the following four plans – designed to go from startups to scaling businesses and enable you to grow the business: Free CRM Starter Professional Enterprise Close more deals, faster Content Camel pairs with Hubspot to do more with sales content As you are seeking tools to automate your most tedious marketing and sales tasks, Hubspot’s CRM proves to be the right decision for many sales and marketing teams.
11 Solid Strategies for Creating High-Converting Product Pages Product and marketing teams pour their hearts and souls into creating an incredible product line-up and a go-to-market strategy. But if the money-making pages, a.k.a. your product pages, don’t give potential customers what they want, it’ll cost you thousands of dollars and negatively impact your bottom line. A terribly designed product page does three things: Creates a negative user experience Increases bounce rates Reduces conversion rates So, if you don’t give users what they want, they won’t think twice before navigating away from your website.