Let's talk about Content Development

Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a quality sales enablement strategy in place? If you want to be one of those teams absolutely knocking it out of the park, then, it’s easy to see that you need a push for sales enablement. Yes, this is sometimes easier said than done, because great sales enablement involves collaboration across multiple departments.

Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid workflow instead of creating a process that works for them. You need high-quality, carefully crafted content that delights your target audience while delivering results month after month. But how can you achieve that without having the right systems in place? This is where the right workflow comes into play—perfecting the end-to-end production process or resolving minor bottlenecks.

Are you overwhelmed and stretched thin, trying to juggle all the pieces of your content marketing workflow? If that’s the case, you need a content calendar to streamline your production. These calendars create a baseline for production and help you scale your content efforts. Even though planning, creating, delivering, and updating content calendars require time and effort, the results are worth it. This blog post will discuss how you can create an efficient content calendar that works for your marketing team while managing ongoing projects.

Videos are a great way for your sales team to engage with your audience. They are more engaging than text or static images because they’re sensory-rich experiences that can capture our attention and hold it for longer periods of time. Your sales team can embed videos on a landing page or emails to put them right in front of the reader. Embedding videos into your marketing materials is an effective way to communicate a lot of information in a short amount of time.

You’ve already spent hours creating great content for your audience. But as a marketer, you know that creating content is the beginning of the process. Now you need the content to convert your visitors to customers. However, that’s challenging to achieve. The goal of content marketing is simple: create high-quality content that attracts visitors and converts leads to paying customers. But with the buyer’s journey so drawn out, it could take months to get the desired results.

Sales prospecting can be a daunting task, but it’s important to find potential customers that will be of long-term value to your business. According toHubspot, sales emails are 40 times more successful at scoring conversions than Twitter or Facebook. When it comes to sales prospecting, email is one of the most important tools at your disposal. However, it can be tough to get your sales emails opened, but it’s even tougher to make a sale without them.

There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team, but there are some best practices and BDR strategies that can help ensure its success. First, it’s important to have a clear understanding of what your BDRs will be responsible for. What’s their primary Nurturing leads? All of the above? Once you know what their main focus will be, you can start to build out your team.

A one-pager is a document that gives a high-level overview of something, usually one topic. One-pager can be used for just about anything - from summarizing an event to giving an overview of a company or product. The key is to tailor the one-pager to its intended audience. That means prioritizing the design and content based on what is most important to them. For example, in the business world, one-pagers are typically heavy on text and light on graphics.

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point different users fit into each. And you probably have an established process, so reviewing that will be incredibly helpful and save everyone a lot of time and testing. In order to help you create a stronger marketing and sales funnel upfront that converts more, we’re going to go over how to design a perfect marketing sales funnel design that will make every department happy.

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue. And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.