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Brainshark -> Bigtincan (2021) -> Vector Capital (April 2025) -> merged with Showpad (October 2025).
That’s three ownership changes in four years. Every change brings integration work, platform uncertainty, and potential pricing adjustments. If you’re on Brainshark and wondering what’s next, you’re not alone.
This is part of a broader trend: the enterprise enablement tier is consolidating under private equity. Highspot and Seismic are merging too, under PE firm Permira. The top three enterprise vendors are now two PE-backed entities.
For SMB and mid-market teams, this means enterprise options are getting more expensive and less flexible. If you need content management without the enterprise overhead, focused tools like Content Camel offer a stable, affordable alternative.
Brainshark was always a training and readiness platform first, content management second:
These capabilities live in Showpad now. If that’s what your team needs, Showpad is the path.
If your team’s primary workflow is “find the right content, share it with the prospect, track what happens”. That’s content management. You don’t need an LMS or coaching scorecards for that.
Content Camel gives you:
For a 25-person team: $4,500/year vs. $10,500+ for Showpad. That savings funds the content itself.
See our Best Sales Content Management Tools (2026) guide or full directory.
Schedule a walkthrough; honest assessment of whether Content Camel fits your team.
Brainshark was acquired by Bigtincan in 2021, then both were merged with Showpad under Vector Capital in 2025. The Brainshark brand is being folded into Showpad’s platform.
If you were a Brainshark customer, you’re now on Showpad. If you’re evaluating alternatives, here’s how Content Camel compares:
AI powered search with fuzzy matching and faceted filtering. Collections that turn into buyer experience pages with one click. Analytics that show what’s working and what’s not. Search analytics that reveal what your team is looking for but can’t find.
See it in action ->
Brainshark’s strength was always sales training and coaching; video-based learning, readiness assessments, coaching scorecards. That’s now part of Showpad.
If your team needs training tools, Showpad has them. But if your primary need is organizing, searching, sharing, and tracking sales content, you don’t need to pay for an LMS bundled into your content tool.
Content Camel does content management. $15/user/month. Live in days.
Organize. Share. Track. Enable sales with your best content.
Content Camel is a sales enablement tool used for sales content management. High-growth sales teams use our system to quickly find and share the right content for each specific sales situation and measure content use and effectiveness.