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Typically, it’s really difficult to know what content is being used – who on your team is sharing what and who out there in the world is engaging with it.
Storing your go-to-market assets in Google Drive, Sharepoint, and other file systems doesn’t do much to organize content let alone allow you to track it. But, with Content Camel, we’ve extended our ability to organize content, track engagement, and report on analytics with a series of integrations into your external systems.
With the introduction of webhooks, you can now send content alerts to your CRM, sales team, or other systems when content is created, updated, or engaged with.
Webhooks are a technical, but super simple concept in practice. Basically, when an event happens in Content Camel, we can send a message to another system. It’s that straightforward. And the message that we send, can contain all the information you need to do something in that external system, like:
The benefit of webhooks are that you’re able to integrate them in the best way that makes sense for you and the organization. We’ve kept it open and flexible, so that we can learn more about your top needs and use-cases and craft even deeper experiences right out of the box. For now, you can take advantage of the following webhook events:
And all easy to set up in your account settings.
We have a really simple workflow for our webhook integration with our CRM. When one of the Content Camel sales team shares an asset or site with a prospect using personalized sharing, then that triggers the “recipient viewed” event. We use Zapier as our go between to connect that Content Camel notification event to Pipedrive, our CRM. So, that links our sales enablement content library with our opportunities in our CRM.
Here’s a quick rundown, and then some pictures and details of the setup:
The starting point is having a single asset (pdf, deck, link - like one pager, case study, or intro presentation) in Content Camel. This is the asset that the sales rep will share with the prospect.
This is easy – just pop in the URL of the system you want to send the event to. This is a one time configuration and not something that needs to be set up again and again.
A personalized link for the recipient (typically a prospect or customer) is created. This is a unique link that is tracked by Content Camel.
When the recipient views the asset, Content Camel sends a webhook event. This is the event that we’re going to catch and send to Pipedrive.
We use Zapier as our go-between to catch the webhook event and send it to Pipedrive. This is a simple setup in Zapier, and we’ll show you how to do it.
And it’s really simple. We catch the hook:
and then we map the item shared to field to the email field in our CRM and look up the contact, the open deal, and then we update the deal in our CRM.
item shared to
Oh, and finally, we send the notification to our team via Slack!
The result is that the CRM is updated with the content viewed event details. This is the view in Pipedrive, our CRM, where we can see the details of the asset that was shared and the recipient that viewed it.
We’re excited to see what you’ll connect with webhooks and what you’ll do with these content notifications. We’ve made it easy to set up and easy to use. And we have more direct integrations to tools like Hubspot and Salesforce coming in this area, so definitely let us know what you’re looking to accomplish!
Get the most out of your content and deliver trackable results
Content Camel is a sales enablement tool used for sales content management. High-growth sales teams use our system to quickly find and share the right content for each specific sales situation and measure content use and effectiveness.