in Sales content , Sales , Marketing , Content planning , Content development Content Velocity - Building a case for more content If you are a marketer creating content – especially for SEO – you intuitively know that you need more content. But, how much more content do you need? What kinds of content? More importantly, who’s going to create it? You probably need to get more budget to hire external writers or maybe even a new full-time writer! How can you create a business case for content creation that will get approved?
in Marketing , Sales 12 Tips for a Successful Sales Enablement Rollout You Can’t Miss As companies understand the importance of sales enablement, they invest more time and resources to set up a robust sales program. There are always many hiccups when you roll out the program. It could be a lack of adoption of a sales enablement tool, ineffective training methods, or a lack of alignment between leadership and sales. Ultimately, it negatively impacts your deal cycles and client churn—preventing you from reaching your revenue goals for the year.
in Marketing , Sales How To Measure Your Sales Enablement Efforts | Content Camel Sales enablement is a term you may have heard bandied about in recent years, but what does it actually mean? Quite simply, it’s the process of equipping and empowering salespeople to sell more effectively. But measuring the effectiveness of sales enablement can be tricky. This article will explore some ways to measure the impact of your sales enablement efforts. We’ll look at how you can determine whether your team is engaging with the content you’re publishing, how your buyers are engaging with that content, and how you can close in on the gaps in your sales content strategy.
in Marketing , Sales Battlecard Templates 101: What Are They & How to Create Them Today’s buyers are well-informed, and their research goes beyond comparing product features. They want to know what sets your offer apart and why they should invest in you. The sooner you get that information to them, the higher the chances of a sale. But knowing exactly how your company differentiates itself in the market against specific competitors is a massive undertaking. This is where the power of battle cards comes into play.
in Marketing , Sales How to Offer Sales Enablement Services as an Agency in 2024 Buying journeys have become complex. As more buyers get involved, sales reps find it harder to close more deals faster. This is one of the reasons why sales enablement is considered a critical business function. Buyers require constant engagement at every stage of the buying process—but many companies struggle to maintain this momentum. They don’t know how to engage or even what to do at which stage. This creates a ripe market opportunity for agencies to fill this gap for companies lacking a sales enablement plan.
in Sales , Sales playbook , Marketing How to Use Marketing Content to Drive Sales Google Drive, as you likely already know, is a wildly popular cloud storage platform. It’s often used by teams for collaboration on projects ranging from content marketing to reports for key stakeholders and more. Many businesses create and even store some of their most high-value content in Google Drive. And, unsurprisingly, many businesses want to be able to track activity on those high-value pieces. They look for benefits like trackable links, which can help keep track of who is viewing a document and where t hey came from.
in Templates , Content marketing , Marketing , Content development , Content planning A Product Messaging Template for Repeatable Product Messaging Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.
in Sales enablement , Sales , Marketing Managing Sales Assets in Google Sheets Managing Sales Assets in Google Sheets Google Drive is commonly used for a number of different purposes— even when it’s maybe not the best solution. It is, for example, often used to store and organize sales asset management, which is possible but not _ideal. _ When using Google Drive, sales teams frequently report issues like assets, not being able to track the right data around asset usage, or issues with permissions and access.
in Sales enablement , Sales , Marketing Is Notion Worth The Hype For Marketers? [2024 Review] Run a quick survey of a marketing audience, asking them what their favorite project management tool is. A good seven times out of ten, you’ll hear Notion. Often described as the “second brain,” Notion has gained popularity in the past few years thanks to the level of flexibility and cost-effectiveness it offers. Considering many project management tools can be complicated or costly, this tool comes to your rescue. If you’re wondering whether it’s the right choice for your marketing team, you’re in the right place.
in Sales enablement , Sales , Marketing CoSchedule for Content Workflows: Is it Worth it? Every marketing team we’ve spoken to struggles with project management. This is especially true as they’re scaling production as it becomes harder to track who’s responsible for which task and how the work is progressing. If this sounds like you, it’s time to invest in a marketing suite that lets you manage, report, and store content in one place. In this article, we’ll review CoSchedule, a marketing software that lets content teams do all this and more.