in Product update , Releases Easy Content Updates with Webhooks Discover how to use webhooks to keep your CRM, sales team, and other systems up to date with content alerts Typically, it’s really difficult to know what content is being used – who on your team is sharing what and who out there in the world is engaging with it. Storing your go-to-market assets in Google Drive, Sharepoint, and other file systems doesn’t do much to organize content let alone allow you to track it.
in Product update , Releases An End to Dumb Asset Titles Introducing an effortless way to create better content titles We get it. Part of the hard part of creating and maintaining an up-to-date content library is making sure that the content is easily findable and readable. With the emphasis on readable, let’s break down the anatomy of a typical asset and what we’ve done to make sure content is the most easily accessed for you and your team as you organize and share those go to market assets that drive sales forward.
in Marketing , Sales , Content development , Content organization Master the Art of Objection Handling with 6 Winning Scripts to Make the Sale Picture this: you’re on a call with a promising lead. The conversation flows smoothly, and you’re confident you’re about to close the deal. One second later, the prospect objects—one you’ve never heard of before. What was turning out to be a good sales call, soon turns into a mess as you struggle to offer a convincing response while watching that deal slip away. If this sounds too familiar, you’re not alone.
in Marketing , Sales How to Create Impactful Datasheet Templates (With Examples) A datasheet is a technical document that provides detailed information about a product or service. It offers a concise way to let prospective customers learn about your company’s offer and evaluate if it’s the right option. Whether you’re showcasing a new product or service, a datasheet can go a long way in concisely communicating your offer. The best ones usually follow best practices to make sure they’re effective. In this article, we’ll discuss the benefits of using datasheets, 11 elements to craft an effective one, and tips to nail it on the first go.
in Marketing , Sales How to Create a Sales Deck That Closes B2B and SaaS sales teams know exactly how important a strong sales deck is. An effective sales deck will take key decision-makers through everything they need to know about doing business with you, including the deal currently on the table, how your product or service can benefit them, and why they need to choose you instead of a competitor. So much time and effort goes into prospecting and nurturing leads, you don’t want to fumble the ball at the last minute with a not-strong-enough sales deck.
in Marketing , Sales 13 Sales Call Script Templates to Convert Cold to Warm Leads Sales reps are no strangers to cold calls that result in rude encounters and low conversion rates. Search any online forum, and you’ll see people complaining that they’re tired of all the “pitch slaps” and wish sales reps left them alone. As much as people seem to hate it, cold calling is not dead. A Rain Group report found that 70% of sellers successfully connect with potential buyers via phone. This is especially true if you sell to higher-level executives like Vice Presidents or C-suite executives.
in Marketing , Sales Sales Feedback 101 - How to Offer Meaningful Feedback to Reps Client-facing teams like sales are the first point of contact for a company. But many companies fail to do one thing: honing their rep’s skills. A Spekit report found that 52% of sales reps have left a job because of a lack of training opportunities. That’s not all. When it comes to hitting their sales targets, 43% of reps agree that ongoing training is a factor, while 65% of reps say that support from leadership is a factor.
in Sales enablement , Content marketing , Marketing , Sales , Content planning , Content development Avoid the Endless Loop of Docs that Sales Ignores “I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.” This is something we hear far too often when marketers talk about content usage internally. When you add shared drives and terrible content management systems to the mix, that problem only gets worse with time. If you want to create a system that stops your content from going into the endless abyss of your shared drive, this guide is for you.
in Marketing 4 Case Study Examples (& Reviews) You Need to See Case studies are an invaluable marketing and selling tool. Most customers love seeing concrete data when they’re in the consideration stage of the buyer’s journey. This is true for both personal and professional purchasing decisions. If you were considering online dating platforms, for example, which would be more appealing: Let us help you find your future spouse! We’ve helped 240,000 users find their spouse— and 57% of users delete the app within four months because they’ve found a committed relationship!
in Marketing , Sales Crafting Email Pitches & Sales Scripts that Work A critical part of most sales development representatives (SDRs) jobs involves prospecting. They’ll find new leads, and may even start the initial outreach process through either cold calling or cold emailing. Because cold emails can be sent so quickly, they’re a popular choice for many SDRs and other sales representatives. And so, in order to help you get as much success as possible since cold emailing is difficult enough already, we’re going to go over how to craft email pitches, including sales scripts templates that actually work and advice from experts who know how to get results.