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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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    How to Create Impactful Datasheet Templates (With Examples)

    A datasheet is a technical document that provides detailed information about a product or service. It offers a concise way to let prospective customers learn about your company’s offer and evaluate if it’s the right option.
    Whether you’re showcasing a new product or service, a datasheet can go a long way in concisely communicating your offer. The best ones usually follow best practices to make sure they’re effective.
    In this article, we’ll discuss the benefits of using datasheets, 11 elements to craft an effective one, and tips to nail it on the first go.

    How to Create a Sales Deck That Closes

    B2B and SaaS sales teams know exactly how important a strong sales deck is.
    An effective sales deck will take key decision-makers through everything they need to know about doing business with you, including the deal currently on the table, how your product or service can benefit them, and why they need to choose you instead of a competitor.
    So much time and effort goes into prospecting and nurturing leads, you don’t want to fumble the ball at the last minute with a not-strong-enough sales deck.

    13 Sales Call Script Templates to Convert Cold to Warm Leads

    Sales reps are no strangers to cold calls that result in rude encounters and low conversion rates.
    Search any online forum, and you’ll see people complaining that they’re tired of all the “pitch slaps” and wish sales reps left them alone. As much as people seem to hate it, cold calling is not dead.
    A Rain Group report found that 70% of sellers successfully connect with potential buyers via phone. This is especially true if you sell to higher-level executives like Vice Presidents or C-suite executives.

    Avoid the Endless Loop of Docs that Sales Ignores

    “I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.”
    This is something we hear far too often when marketers talk about content usage internally. When you add shared drives and terrible content management systems to the mix, that problem only gets worse with time.
    If you want to create a system that stops your content from going into the endless abyss of your shared drive, this guide is for you.

    4 Case Study Examples (& Reviews) You Need to See

    Case studies are an invaluable marketing and selling tool. Most customers love seeing concrete data when they’re in the consideration stage of the buyer’s journey.
    This is true for both personal and professional purchasing decisions. If you were considering online dating platforms, for example, which would be more appealing:
    Let us help you find your future spouse! We’ve helped 240,000 users find their spouse— and 57% of users delete the app within four months because they’ve found a committed relationship!

    Crafting Email Pitches & Sales Scripts that Work

    A critical part of most sales development representatives (SDRs) jobs involves prospecting. They’ll find new leads, and may even start the initial outreach process through either cold calling or cold emailing.
    Because cold emails can be sent so quickly, they’re a popular choice for many SDRs and other sales representatives.
    And so, in order to help you get as much success as possible since cold emailing is difficult enough already, we’re going to go over how to craft email pitches, including sales scripts templates that actually work and advice from experts who know how to get results.

    Content Velocity - Building a case for more content

    If you are a marketer creating content – especially for SEO – you intuitively know that you need more content.
    But, how much more content do you need? What kinds of content?
    More importantly, who’s going to create it? You probably need to get more budget to hire external writers or maybe even a new full-time writer!
    How can you create a business case for content creation that will get approved?

    12 Tips for a Successful Sales Enablement Rollout You Can’t Miss

    As companies understand the importance of sales enablement, they invest more time and resources to set up a robust sales program. There are always many hiccups when you roll out the program.
    It could be a lack of adoption of a sales enablement tool, ineffective training methods, or a lack of alignment between leadership and sales. Ultimately, it negatively impacts your deal cycles and client churn—preventing you from reaching your revenue goals for the year.

    How To Measure Your Sales Enablement Efforts | Content Camel

    Sales enablement is a term you may have heard bandied about in recent years, but what does it actually mean?
    Quite simply, it’s the process of equipping and empowering salespeople to sell more effectively. But measuring the effectiveness of sales enablement can be tricky.
    This article will explore some ways to measure the impact of your sales enablement efforts.
    We’ll look at how you can determine whether your team is engaging with the content you’re publishing, how your buyers are engaging with that content, and how you can close in on the gaps in your sales content strategy.

    Battlecard Templates 101: What Are They & How to Create Them

    Today’s buyers are well-informed, and their research goes beyond comparing product features. They want to know what sets your offer apart and why they should invest in you. The sooner you get that information to them, the higher the chances of a sale.
    But knowing exactly how your company differentiates itself in the market against specific competitors is a massive undertaking. This is where the power of battle cards comes into play.

    Organize your content. Share, track, report on usage.

    Avoid the crazy mess of files and folders.
    Easily organize your content for marketing and sales.
    Build collections, easily share, and get notified on engagement.



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