If you are a marketer creating content – especially for SEO – you intuitively know that you need more content. But, how much more content do you need? What kinds of content? More importantly, who’s going to create it? You probably need to get more budget to hire external writers or maybe even a new full-time writer! How can you create a business case for content creation that will get approved?

Creating SEO-Focused Pillar Pages How do you cut through all the noise and get on to Google’s front page? Any written content, whether it’s new product pages, blogs, guides, or whitepapers, have the potential to improve your ranking and drive traffic. But will it work? In terms of net new visitors, typically, no. The reality is that most website pages get little to no traffic from Google. It can be a monumental task to rank highly for competitive terms against industry titans or highly optimized sites.

Blogs are like fish in the sea. Stars in the sky. Leaves on trees in a forest. There are billions of them, they’re all unique, and many are never seen by a human. Why do we spend so much time writing and publishing them? Who are they for? Are they written for existing website visitors or customers? Are they used to send to your newsletter list? Are they there to attract new visitors?

Google’s front page is a battleground. With more and more companies prioritizing SEO as a marketing channel, competition is only getting tougher. It’s no longer enough to just have a great product page or well written blogs. Content hubs are one of the best ways to cut through the noise and distinguish your business from the rest, both to your customers and to Google’s algorithm. Why? Great SEO content hubs provide excellent user experience, invaluable linking opportunities to strengthen your site, and a chance to revitalize your existing content into top-performing pieces.

Content creation can feel like a game of telephone. Without the right process in place, it’s easy to lose track of what an article’s original intent was, and that can severely affect your efforts to generate solid content and rank on page #1. Further, without the right context for your piece, you won’t be able to strengthen it with top keywords, internal links, and other SEO tricks and techniques. While a regular content brief can capture the spirit of a piece and provide essential context, an SEO-focused content brief is geared towards getting to the front page of Google, with all the bells and whistles required.

Social selling is a process of using social media to identify and connect with potential buyers for your products or services. It’s a way to use online tools to build relationships with potential customers, nurture those relationships, and ultimately convert them into sales in a way that feels organic. As a B2B marketer or sales leader, you may be wondering how it can help you close more deals. Here’s what you need to know:

Videos are a great way for your sales team to engage with your audience. They are more engaging than text or static images because they’re sensory-rich experiences that can capture our attention and hold it for longer periods of time. Your sales team can embed videos on a landing page or emails to put them right in front of the reader. Embedding videos into your marketing materials is an effective way to communicate a lot of information in a short amount of time.

The sales landscape is always one of rapid adjustment. As markets, trends, and new tools continue to develop, sales methods evolve right alongside them. And we bet you’re always looking to reinforce your competitive advantage. Well, having a sales playbook is essential to growing and scaling your sales efforts to maintain that advantage. But how do you make a sales playbook? To extract some key sales strategy insights, we did some digging to see what 3 sales management experts highlighted as they developed their winning sales playbooks.