The Product Messaging Template: One Doc, One Story, Every Channel
A product messaging template is a document that captures all of the messaging for a product — positioning, personas, pain points, value drivers, proof …
17 min read
Dave-Shanley
Sales Battlecard Template + Examples: Competitive Intel That Reps Actually Use
A sales battlecard is a one-page competitive intelligence reference that tells a rep exactly how to position against a specific competitor: when you …
7 min read
Seismic Alternative 2026: Comparison for Growing Teams
The consolidation story
2025-2026 has been the year of enterprise enablement consolidation. Three deals reshaped the market:
- Showpad + Bigtincan …
6 min read
SharePoint Alternative for Sales Content (2026)
A SharePoint alternative for sales content is not usually a replacement for SharePoint - it’s a layer on top of it. SharePoint stays the …
4 min read
Showpad Alternative 2026: The Bigtincan Merger Explained
Why teams are leaving Showpad in 2026
The Showpad-Bigtincan merger under Vector Capital changed the dynamics for a lot of teams. When PE firms …
5 min read
Most marketers are still swinging a hammer with AI.
Most marketers I talk to and see are still swinging a hammer with AI.
They open ChatGPT, type a prompt, get something back, paste it into a doc, edit …
11 min read
Your buyer's research used to take 12 weeks. Now it takes 4 minutes.
Your buyer’s research used to take twelve weeks. Now it takes four minutes (!).
That was the first slide Keith Holloway and I put up in our …
7 min read
Your image assets were invisible to search. Not anymore.
Quick question: how does your team find a specific product screenshot? Or brand asset? Or campaign visual?
I bet the answer involves Slack / Teams / …
5 min read
The Work Changed Shape
I wrote a long post this week about something I’ve been chewing on for months. The short version: the work changed shape. Not “AI made …
5 min read
Using AI to Tag and Organize Your Content Library (Without the Mess)
Here’s a fun exercise. Go look at the filenames in your Google Drive or SharePoint right now. I’ll wait.
How many of them look like …
8 min read