Resource pages should exist to help buyers buy, or users help themselves. They can also be a boon to SEO efforts if done correctly. Why else would we put these resources on our websites? The truth is, however, resource sections are often an afterthought. Over time, they can become the junk drawer of our websites. By defining our objectives and understanding what we can accomplish with resource sections, we can structure the best resource page possible.

Rebranding is a big deal. Whether you’re only changing your brand’s visual look and logo or you’re going for a total rebrand (complete with new messaging, audience focuses, unique selling proposition, and maybe even an actual new brand name), you’re making intentional changes that can impact how users may perceive you. Any kind of rebranding is a high-stakes activity. It also is often expensive and time consuming, even if you’re doing a smaller revamp instead of a complete overhaul of your brand.

When you’re going through a rebranding process, you need to get your internal team on board. While that may not sound as difficult as developing a rebranding strategy and revamping your brand (however extensively), it can actually be a significant challenge for plenty of businesses. Simply put: If your own team doesn’t buy into your rebrand, your customers won’t, either. Everyone needs to commit to it, and that may mean selling the new branding to your internal team members much like you will your customers.

Rebranding is exciting. It’s also a lot of work, and while most of the attention goes into the effort of the rebrand itself, what comes after can be just as overwhelming and time-consuming. We’re referring specifically to updating all of your assets after a rebrand. There are so many aspects of your business’s asset inventory spread across multiple channels, which may include videos, podcasts, brochures, blog posts, mobile apps, website presence, directory listings, autoresponder email campaigns, and more.

How to Pick an Agency for Rebranding Rebranding is no easy task. It’s like a home renovation project: It’s expensive, time consuming, requiring some destruction and revamp, and it can even be a little messy. As a result, it’s common for businesses to consider working with a rebranding agency to help with the task at hand. A rebranding agency is unbiased, they’re experienced, and they know exactly how to get the job done.

Have you ever been a buyer and felt like bashing your head into the keyboard just trying to make a purchase? This can be true for any industry (buying my first car felt like an introduction to torture), but it’s particularly common in B2B and especially SaaS brands. The B2B buyer’s journey is naturally longer than most B2C journeys, but the reality is that marketing and sales funnels aren’t actually helping that— they’re making it worse.

When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.

Sales enablement is important. You need to have a strategy and processes in place to ensure that your sales team has all the tools, data, resources, and even content that they need in order to do their jobs well, because without sales, your business is toast. Sales enablement is only possible, however, when you have the right budget in place for it. That’s what we’re focusing on today. We’re going to talk about sales enablement budget planning, and the three crucial parts of the planning and allocation process you need to follow along with sales enablement budget best practices.

Your sales rep’s job is not easy. In many cases, they’re trying to tackle a large number of tasks at once, and sometimes for a single client, including the following: Qualifying leads Product demos and education Creating custom deals Overcoming objections Generating and signing contracts Setting up onboarding Tracking sales performance They’ve got a big job, and the reality is that they likely need a lot of content to help sell more.

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point different users fit into each. And you probably have an established process, so reviewing that will be incredibly helpful and save everyone a lot of time and testing. In order to help you create a stronger marketing and sales funnel upfront that converts more, we’re going to go over how to design a perfect marketing sales funnel design that will make every department happy.