May 10, 2023
blog
Rebranding: How to Streamline The Internal Rollout Process
When you’re going through a rebranding process, you need to get your internal team on board. While that may not sound as difficult as developing a rebranding strategy and revamping your brand (however extensively), it can actually be a significant challenge for plenty of businesses.
Simply put: If your own team doesn’t buy into your rebrand, your customers won’t, either. Everyone needs to commit to it, and that may mean selling the new branding to your internal team members much like you will your customers.
January 31, 2023
blog
How to create a sales enablement strategy
65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a quality sales enablement strategy in place.
If you want to be one of those teams absolutely knocking it out of the park, therefore, it’s easy to see that you need a push for sales enablement.
This is sometimes easier said than done because great sales enablement involves collaboration across multiple departments.
January 29, 2023
blog
How To Align Marketing and Sales for Successful Sales Enablement?
How To Align Marketing and Sales for Successful Sales Enablement Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue.
And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.
September 30, 2020
blog
How to do a sales content audit | Get The Free Template
Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.
July 1, 2019
Join the Content Camel Newsletter
We’re learning every day. It’s the way we stay sharp, keep our cool, and figure out best practices for marketing, sales, sales enablement, and driving growth. We love to share what we’ve found interesting, new, funky, and great. We think you’ll like it too. Maybe just a bit. So, take a chance on our selections and sign up. We won’t spam you, sell your info, email you all the time, or send you sponsored links.
September 20, 2022
blog
Resource Centers Suck the Life Out of Content
At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer.
So why is that?
Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:
January 10, 2022
sites
How to enable sales to create custom buyer experiences
“The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.”
Brent Adamson (Gartner) Buyers are generally overwhelmed with options.
They find themselves struggling between multiple choices, and spend too much time and energy understanding who’s offering what, and what will work best.
How can we make our buyer’s job easier? 🤔
One solution is to create custom buyer experiences to target the specific pain points of each customer and show how we address exactly the problem they’re trying to solve.
May 7, 2023
blog
How to Pick an Agency for Rebranding
How to Pick an Agency for Rebranding Rebranding is no easy task. It’s like a home renovation project: It’s expensive, time consuming, requiring some destruction and revamp, and it can even be a little messy.
As a result, it’s common for businesses to consider working with a rebranding agency to help with the task at hand. A rebranding agency is unbiased, they’re experienced, and they know exactly how to get the job done.
